PROI Worldwide Crisis Group offers unique depth and breadth of experience in the Americas.

Consumer Issues

The prevalence of social media presents increased challenges for consumer-facing companies. Timing, tone and talent must all be aligned to turn events such as recalls and controversies into positive, defining moments that reinforce your brand’s values. Big or small, if the situation has the potential to affect your business and brand reputation, it must be addressed correctly.

Negative events can be mitigated by proactive planning that allows your organization to remain in control during pressure-filled situations. Other unforeseen events will require your team to move quickly to assess the problem and demonstrate leadership through confident, decisive action.

If your company faces issues in production or service, our experienced network is here to help you handle whatever unexpected situation comes your way.


International Recall of 375 tons of Butter

Artisan Cheeses Contaminated with Listeria Monocytogenes

Transforming an Industry-wide Crisis Into a Brand Opportunity

Misleading Information Threatens Parent Company with Retail Customers

Fast Food Manager Accused of Discriminatory Actions toward Customer

Global Beverage Company Faces Contamination

Offensive Advertising Campaign Puts Consumer Brand on the Defensive