CASE STUDIES
Doubling Diversity in Tech With Serena Williams
CLIENTS
Karat
Agencies Involved
Wilbron
Job
Karat discovered that only a small percentage Black software engineering candidates were being granted interviews, and when they were being interviewed, a large percentage of Black candidates were not performing well on their technical interviews.
Contributing to this was the fact that only 48% of all Black software engineers had access to practice technical interviews before graduating.
Objectives
Position Karat’s already existing Brilliant Black Minds community as an end-to-end hiring solution for Black software engineers by creating a hiring pipeline, with the participation of companies like Citi, Amazon Prime, and others joining the initiative.
Activities
Provide free practice technical interviews to all members of the Brilliant Black Minds community.
thereby driving the utilization of
practice interviews. Karat announced
the campaign with NASDAQ
in Times Square.