CASE STUDIES
Apple Takes on Race, Equity and Justice
CLIENTS
Apple
Agencies Involved
Wilbron
Job
Apple’s Racial Equity and Justice Initiative (REJI) is an effort to address systemic racism and expand opportunities for communities of color across the country. REJI programs make an impact in three key areas: Education, Criminal Justice and Economic Empowerment.
Objectives
Launching a nonprofit called Education Farm dedicated to using Apple’s technology to transform classrooms in high-poverty and rural communities.
Activities
Constructing a new campus of innovation called Propel Center that is dedicated to connecting historically Black colleges and universities to new technology, increased scholarship funding, and engaging with luminaries in entrepreneurship, criminal justice reform, communications, and media arts.
Results
301m
New Viewers
$1m
to 80 students at 100 HBCUs
$100m
to construct the Propel Center with the support of the following corporate partners: Apple, Southern Company, Disney, MasterCard, NBA.