CASE STUDIES

INTERREG AT - CZ

CLIENTS

European Regional Development Fund/EU

Agencies Involved

comm:unications Consulting & Services, Ewing s.r.o - Prague

Job

Conception, Strategic Consulting, Cross Boarder Media Relations (earned, paid, owned, shared), Social Media, Stakeholder Activities, Corporate Publishing, Multilingual Videos.

 

Objectives

With more than 60 decision makers in Austria and Czech Republique the Interreg-Campaign AT-CZ aimed to motivate 320 partner organisations of both sides to invest in common activities for a better living side by side and a better mutual understanding.

Activities

It started with a prominent press-conference, two stakeholder workshops organized and moderated by the agency with more than 60 decision makers in Austria and Czech Republique. Projects like “a bilingual kindergarden, a hospital open for both nationalities and an environmental regulation project of the Danube are some of the many highlight-projects, the agency helped to promote. 

Results

Result: 137 clippings (TV, print, online) with over 100 million reach, Facebook: from 157 followers to 1,750. Videos: approx. 75,000 views for each of the 4 videos on YouTube.

Nominated for State Prize PR 2020!