CASE STUDIES

Consultancy for Europe's leading taxi app

CLIENTS

FREE NOW

Agencies Involved

comm:unications Consulting & Services

Job

FREE NOW (formerly mytaxi), the world's first taxi app, has been a client of comm:unications since 2017. The agendas include strategic consulting and positioning (safe! fair! friendly!) as well as public affairs, media relations and large-scale events up to promotion and sampling campaigns.

Objectives

Awareness & Reputation Building, clear positioning as one of the market leaders, support marketing activities, be recogniced by legal entities as innovative and powerful sparring partner.

Activities

360° communication, Strategy, CEO Positioning, Corporate Wording, Media Relations (Earned: Press Releases, Press conferences, Interviews, Paid: Media Coops, Shared: Social Media, Influencer Relations) Public Affairs (White paper, Q&A, Media Training), Crisis PR, Media monitoring, Evaluation.

Results

2021: 34 Print / Online Clippings – Reach: 21,7 Mio.