CASE STUDIES

We Make a Difference

Agencies Involved

The Association of Private Care Providers noticed that prejudice constantly trumped facts about their industry. In 2014, we built the platform We Make a Difference which has since reached a wide audience with engaging content. The Myth Police is another campaign that stirs up emotions and has caused pundits and politicians to rethink their attitude towards private healthcare providers. Additionally, the symbolic urban myth about private healthcare providers reusing soiled diapers has all but disappeared.