CASE STUDIES

Philips Sound

CLIENTS

Philips

Agencies Involved

M2.0 Communications

Job

Social Media Management
Social Media Strategy
Social Media Content

Objectives

Challenge

Philips Sound is offering a new audiophile brand that provides a superior musical experience at affordable price points. Despite its advantages, the market is saturated with similar brands. Philips wanted an approach that would make people care about another brand. Because the company wanted to use the approach to penetrate social media in the Philippines, it turned to our social media marketing agency for help.



Insight

People don't select their audio gear only because of names or specs. They choose gear for their music, their experience, and their lifestyle.

Activities

Execution

M2.0 Communications advised the international brand to share music, trivia, and musical experiences with music aficionados. OPM music and musicians were heavily featured to associate the brand with tunes and musicians that Pinoys love.

Results

Results

Philips Sound Philippines became the benchmark for great content for Philips. The campaign added more than 70,000 fans and became the highest-performing page among other Philips Sound Pages in the world.