CASE STUDIES

B. Braun Medical Supplies Inc.

CLIENTS

B. Braun

Agencies Involved

M2.0 Communications

Job

Social Media
Social Media Strategy
Social Media Management

Objectives

Challenge

B. Braun, one of the Philippines' top healthcare companies, wanted to connect with its customer base in new enterprising ways via digital marketing. The Philippines is the social network capital of the world so it sought to introduce a medical supplies brand amidst a consumer-centric, yet incredibly popular, platform: Facebook.



Insight

Lighten Up! A heavy subject doesn't need a heavy tone.

Activities

Execution

Our social media marketing agency recommended that B. Braun take the language and tone appropriate to their channel to better relate with the community. Posts were based on the theme of health and wellness. They related the German company's products to everyday people's medical concerns and shared tips on becoming fit.

Results

Results

B. Braun forged a connection with its fans; more than any other medical supplies brand in the Philippine market. While the industry standard is only 5%, B. Braun enjoyed a 9% engagement rate.