CASE STUDIES

Huawei

Agencies Involved

LEAD was assisting Huawei in understanding the Danish political system, providing analysis of stakeholder perception of Huawei, developing contingency plans and crisis communication strategies. Furthermore LEAD provided substantial PR - especially in regards to corporate communication. LEAD acted as trusted advisor to Huawei and was available for 24/7 counseling.

Huawei won in 2013 a substantial order for TDC amounting to DKK 4 billion for establishing and managing the 4G mobile network in Denmark.