CASE STUDIES

Globe-Singtel Turning a High Level Meeting into a Venue for Future Success

CLIENTS

Globe-Singtel

Agencies Involved

M2.0 Communications

Job

Event Management
PR

Objectives

After years of customer complaints due to transmission problems, Globe launched a nationwide next-generation LTE infrastructure project with the aid of Huawei and Alcatel Lucent. The telecom wanted to rally its customer base behind the new initiative, restore public confidence, and herald a new era for Globe.

Activities

To come up with a great event that would be a strong launching pad for the project, communications agency M2.0 knew that the needs of all the different stakeholders would have to be addressed.

To display Globe’s network vision, M2.0 arranged a ceremonial lighting of the areas where the infrastructure would strengthen Globe’s network, covering the length of the country from Davao to Cebu to Manila.

Results

The event was seen as a milestone in Globe’s history that dramatically bolstered investor confidence and public support for the company and its telecommunications services overall.

Unmatched PR value for the company and the modernization project was also created.