CASE STUDIES

World-class e-commerce website

CLIENTS

Horizon Discovery

Objectives

Horizon is one of the fastest-growing biotechnology companies in Europe providing human cells for medical research using gene replacement/manipulation techniques – particularly in the search for DNA-based cancer treatment. They had reached a point in their brand and corporate development where they needed to take their global marketing presence to the next level.The initial requirement was for a sophisticated new website that would engage a growing customer base, provide a wide range of new services and allow customers the ability to purchase products online.

Activities

The new site provided elegant solutions to all requirements whilst providing the client with a comprehensive content management system. Its powerful image led presentation has now become a corner stone for all of its communications. The site is fully responsive.

Results

Since its release in December 2012 client has reported a significant improvement in business traffic and an overwhelmingly positive response to its look, feel and usability. Complimentary advertising, literature and exhibitions have since followed.

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K ISS Communications