CASE STUDIES
Increasing industry awareness
CLIENTS
IMServ
Objectives
IMServ, one of the UK’s largest independent energy data management providers, needed to raise awareness of its services including data collection, analysis, reporting and carbonmanagement. The company had an impressive client list, with over 220,000 metering systems remotely monitored and 80 billion units of energy data monitored annual but was keen to raise awareness of its products and services to a wider target audience.
Activities
The PR programme for IMServ includes press releases announcing new products, thought-leadership, opinion and profile pieces, tips and advice, warnings, and a range of client case studies featured in specific trade publications. We have also generated regular articles for related sectors, including energy, facilities management, public sector, retail, business, manufacturing, planning and development and sustainability.
Results
“The KISS PR team work tirelessly to help us engage with our stakeholders, helping to raise our profile in the energy, retail, FM and business media. The agency has also run our case study programme, resulting in over seventeen client testimonials which support our wider marketing activity.”
Natalie Jenkins, Head of Marketing, IMServ Europe
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