CASE STUDIES

B2B PR campaign

CLIENTS

Blink Pipe

Objectives

BlinkPipe was launched in August 2010 to offer high quality, big screen video-calling services to businesses of all sizes. BlinkPipe connects to a phone and TV in minutes, with the video call enabled simply by dialling. The challenge for the Cambridge-based start-up was that its technology competed against sector heavyweights such as Polycom, Skype and Cisco.

Activities

Raise the company’s profile with target customers
Communicate BlinkPipe’s USPs: ease-of-use, quality & reliability, no contract.
Focus initially on businesses in the Cambridgeshire region.

Results

Our tactical PR campaign has run since October 2012, with a steady flow of press releases, team profiles and customer case studies to key business titles in the Cambridgeshire region. In addition to raising awareness amongst BlinkPipe’s target customers, the campaign resulted in the influential regional magazine, Business Weekly, naming BlinkPipe a ‘Company2Watch’ in its annual ‘Killer Technology’ feature.

KISS Communications