Article: PR Congress: ‘The BOARDROOM’ to elevate public relations in the 21st century 



Publication: Philippine Daily Inquirer

This September, the Public Relations Society of the Philippines (PRSP) opens the door to ‘The BOARDROOM.’

This September, the Public Relations Society of the Philippines (PRSP) opens the door

In the face of diversity and emerging technology, PRSP takes on the challenge to answer the tough questions on how public relations (PR) can remain relevant in today’s world.

On September 28 and 29, the PRSP Congress titled “The Boardroom: Ignite, Collide, Unite” will gather PR experts and communication professionals to a dynamic learning event at the Bonifacio Ballroom, Shangri-la The Fort.

High caliber speakers from private corporations, academic institutions, government agencies, and non-profit organizations will be sharing their experiences, learnings, and best practices in creating value through effective public relations. 



The keynote speaker will be Charles Lankester, executive vice president for global reputation and risk management at Ruder Finn Asia. His areas of specialization include reputation risk mitigation, communications, and social media strategy. Lankester will be discussing how PR is transforming the ‘Boardroom’ into a 21st century stage. The keynote message will be about the key functionalities of a ‘Boardroom’ mindset with both conventional and contemporary married at its core. The talk will drive the importance of seamless interconnections of public relations, corporate communications, branding, marketing, and digital media in helping build trust, reputation, and customer satisfaction.

The PR Congress is sponsored by CEMEX Philippines, Aboitiz Equity Ventures, Pepsi Philippines, Ayala Land,  International Container Terminal Services, Inc., Maynilad, Social Security System, Ayala Energy, BAYER, FDC Utilities, Inc., Jollibee, Meralco and Smart. The event partners are Shangri-La at The Fort, JG Summit Holdings, Inc., Motorola, Globe, McDonald’s, Alaska, Lead Impact, M2.0 Comms, Thinkbit, Dinsmor, Wikreate and Coca Cola. The event’s media partners are ABS-CBN, GMA Network, Manila Bulletin,Business World,  Isentia, Adobo Magazine, NGP, Full Circle Comms, Philippine Daily Inquirer, INQUIRER.NET, Philippine Star, Business Mirror and Sunstar.

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