What will it take to succeed in 2025?

The answer lies in the Building Brand Gravity podcast episode; "Navigating 2025: Essential Trends, Insights and Checklists" hosted by PROI NY Agency G&S Integrated Marketing Communications Group. CEO, Anne Green and Chief Growth Officer Stephen Halsey in this episode; share their predictions for 2025, diving into the trends and strategies shaping leadership, culture, innovation, and communication. From navigating a VUCA world to leveraging AI for trust-building and empowering teams with resilience, this conversation offers actionable insights to help leaders and brands thrive.

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PROI Africa Education Summit Wraps Up in Nairobi

PROI Kenya partner - Levanter Africa hosted the second PROI Educational Africa Summit January 28-30 in Nairobi. 23 PROI partners and guests from all over Africa as well as Czech Republic, Israel, Egypt, UAE, and India gathered to share industry knowledge and insights. Thank you to our guest panelists from UNICEF, Bloomberg and Wall Street Africa it made for an engaging Summit!

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PROI Global Exchange Programme Kicks Off for 2025

The PROI Global Exchange Programme offers Agency staff the ability to gain firsthand insights into the best practices, local markets, client needs and cultural nuances from around the world. Our newly structured programme will assist agency leaders to gain access to one another’s collective intelligence and resources, providing long-term benefits and further opportunities for collaboration on projects and joint ventures.

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From AI to ASAP - PROI AI Summit to be held in Warsaw, Poland

As a follow up to the inaugural AI summit in Berlin earlier this year, Dirk Aarts of 24/7 Communication, Poland and his team will host the next in-person AI summit in Warsaw, Poland from March 13-14, 2025. The summit is aimed at like-minded PROI agency experts, AI implementers and trainers with a focus on practical knowledge share.

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Partner News

TikTok on the Brink: What Brands Should Know

While the TikTok ban is on hold for the next two months, its potential embargo has revealed several implications for communicators that challenge their usual approaches. Our blog explores three possible impacts of the potential ban.  Diversification is Key  The potential embargo underscores the risks of over-reliance on any single platform for creative purposes. PR [...] The...

Midas Communications International Co., Ltd. | January 28th 2025 11:36 pm

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